SRA 380 Current Issues in Travel and Tourism

SRA 380 IS Sec 1, University of Mississippi
[See UM Catalog for Description]

3 credit hours

Instructor Information:

David Waddell

Instructor name:
David Waddell

David has taught at Ole Miss since 2006, following a twenty-five-year career leading recreation programs for churches and retirement communities.

Contact Information:

If you have questions concerning the content of the course, you may contact the instructor directly using the Email Your Instructor link in the Lessons or Content page. NOTE: Whenever sending email, please be sure to indicate your course title and number in the subject line. You can expect a response within 72 hours, although it may be longer on weekends. Many instructors reply within 24 hours.

For lesson or test administration issues, please contact the iStudy department:

The University of Mississippi
Division of Outreach and Continuing Education
P. O. Box 1848
University, MS 38677

Phone: (662) 915-7313, toll-free (877) 915-7313
Fax: (662) 915-8826

Course Description

This is a 14-lesson independent study course on the topic of travel and tourism in the United States and abroad with focuses on terminology, trends, development, and financial significance. Prerequisites: C or highter in either SRA 194 or 200.

Textbook Information:

Textbook information will be provided upon enrollment in your iStudy course.

Course Objectives:

Objectives include (but are not limited to):

  1. Define the terminology appropriate to the travel and tourism industry.
  2. Be familiar with the wide range of careers available within the tourism industry.
  3. Understand the meaning and importance of the tourism environment through a conceptual framework.
  4. Identify and understand major industry trends and different tourism market niches.
  5. Understand the role of local, state, federal, and international governments in tourism development.
  6. Understand the environmental, socio-cultural, and economic impacts of tourism.
  7. Present critical issues, problems, and opportunities that face the tourism industry.
  8. Explore concerns, assumptions, values, and perceptions facing the tourism industry.
  9. Examine the globalization of tourism and its effects on the traveler’s expectations, preferences, and motivations.
  10. Interpret trends in terms of their likely impact and generate future trends scenarios.

Course Outline:

This course consists of 14 instructional modules (or lessons).

Lesson Reading Assignments Due for Grades Suggested Pacing Guide
(if you want to complete the course in a traditional semester)
Start Here *You MUST complete the syllabus quiz as soon as you have access to your Blackboard course. This is mandatory to verify your attendance.*NOTE: you must pass the Syllabus and Orientation Quiz for the course materials to appear on the Lessons page. Syllabus Quiz Week 1
0 Course Introduction/Resources Introduce Yourself and Respondus Practice Exam Week 1
1 Covid and Tourism - Introduction, pp.247-250, and Supplemental Material (SM)  Opening Quiz and Introduction Discussion Week 1
2 Tourism Basics - Forward and SM  Travel Interest and Quiz 1 Week 2
3 Photographic Tourism and Geotourism - Chapters 1-2  Photoventure or Geotourism Niche Presentation Week 3
4 Virtual/Augmented Reality, Youth and Education Tourism - Chapters 3,11,18  Virtual Field Trip and Virtual Tour Week 4
5 Sport Tourism - Chapters 13 Chapter 13 Questions Week 5
6 Travel Industry, Travel Tourism - Chapter 7  Transport Tourism and Lesson Six Quiz Week 6
Mid Term Exam All assignments that come before the exam must be completed and submitted.
All assignments not completed and submitted before you take the midterm exam WILL RECEIVE A GRADE OF ZERO.
Mid Term Exam
to be completed before proceeding
Week 7
MIDPOINT OF COURSE You MUST reach the midpoint of your course by the date specified in your information. All lesson assignments or exams needed to reach the midpoint of the course The exact date the semester students are required to reach the midpoint is specified in their registration information.
7 Dark, Genealogy Tourism - Chapters 4, 5 Your Dark Tourism Story, Genealogy Review, and Dark Tourism Quiz Week 7
8 Gastronomic Tourism - Chapter 6 Gastronomic Tourism Assignment, Food Tourism Assignment, and Wine and Food Tourism Assignment Week 8
9 Heritage, Cultural, and Tribal Tourism - Chapters 8,9  Heritage Tourism Assignment Week 9
10 Adventure Tourism and Staycations - Chapter 16  Lesson 10 Quiz and Staycation Major Project Due  Week 10
11 Ecotourism and Ethical Tourism - Chapters 14,19  Ecotourism Assignment and Ecotourism Quiz Week 11
12 Volunteer Tourism - Chapter 15 Voluntourism Project and International Tourism Major Project Due Week 12
13 Future Tourism - Chapter 17 Space Tourism Reflections Week 13
14 Final Review Final Review and Six-Day Domestic Excursion Major Project Due Week 14
Final Exam Be sure all work has been submitted and graded prior to taking this exam. Final Exam
To be submitted
to finalize credit
Week 15


Grading Scale:
90 - 100% = A
80 - 89% = B
70 - 79% = C
60 - 69% = D
Below 59% = F

All submitted items will be read and given a numerical grade based on the total possible.

The grading format is as follows:
Quizzes: 110 points
Lesson Assignments: 355 points
Major Projects: 335 points
Midterm Exam: 100 points
Final Exam: 100 points
Total Points: 1000 points


You must submit the lessons required to take the course exam(s). Lessons required but not submitted will receive a grade of zero. For the final exam, all coursework must be submitted and graded.