Academic Programs

Bachelor of Business Administration - Marketing

This curriculum is for the student working toward an Associate of Arts degree from Itawanba Community College who intends to continue studies toward the Bachelor of Business Administration with the University of Mississippi.

Itawamba Community College

GENERAL EDUCATION REQUIREMENTS

COURSE	DESCRIPTION	HRS
First Year Writing		6
ENG 1113	English Composition I
ENG 1123	English Composition II
HUMANITIES		3
Any History Philosophy, Literature, or HUM 1113 Humanities
FINE ARTS		3
ART 1113	Art Appreciation
Art 2713	Art History I
MUS 1113	Music Appreciation
SPT 2233	Theatre Appreciation
HUMANITIES OR FINE ARTS		3
Choose one from Humanities or Fine Arts section
MATHEMATICS		6
Select One
MAT 1313	College Algebra*
MAT 1343	Pre Calculus*
Select One
MAT 1613	Calculus I*
MAT 1513	Business Calculus I*
SOCIAL SCIENCE		6
ECO 2113	Principles of Economics (Macro)
ECO 2123	Principles of Economics (Micro)*
NATURAL SCIENCE		8
Any Biology; Chemistry; Geology; Astronomy or Physics.
Courses must include lab.

BBA CORE REQUIREMENTS

COURSE	DESCRIPTION	HRS
PROGRAM CORE		15
ACC 2213	Principles of Accounting I
ACC 2223	Principles of Accounting II
BOA 2613	Business Communications
BAD 2323	Business Statistics*
BAD 2413	Legal Environment of Business
Major Field Electives
Electives to bring the maximum number of transferrable hours to 60

*Grade of C or higher required.
A maximum of 60 hours of transfer credit may be applied.

B.B.A. Marketing

Fall 2023 through Summer 2024
Minimum total credit hours: 120

General Education Requirements (AppRoximately 33-35 hours)

COURSE	DESCRIPTION	HRS
First Year Writing		3
Hon 101, Writ 100, or Writ 101
First Year Writing II		3
Hon 102, Liba 102, Writ 102
Humanities		3
Any classical civilization (Clc); history (Hst); philosophy (Phil); religion (Rel); or one of the following specific courses: environmental studies (Envs 101); Liba 202, 312; African American studies (AAS 201, 202); gender studies (G St 201, 202); literature (Eng 103, 220-226); Southern studies at the 100 level only (S St), or Hon 101, 102 (if not being used to fulfill composition requirements).
FINE ARTS		3
Any Art History (AH); Liba 130, 204, 314; Mus 101, 102, 103, 104, 105; Danc 200; Thea 201, 202
HUMANITIES OR FINE ARTS		3
Choose one from Humanities or Fine Arts section
MATHEMATICS		6
3 hours chosen from Math 121, Math 125, or Math 167 (Math 167- Business Mathematics preferred) and 3 hours chosen from Math 261, Math 267, or Math 271 (Math 267- Business Calculus 1 preferred)
SOCIAL SCIENCE		6
ECON 202	Principles of Microeconomics	3
ECON 203	Principles of Macroeconomics	3
NATURAL SCIENCE		6-8
Any Biology; Chemistry (not Chem 101); Geology; Liba 150, 151, 205, 205L; Astronomy or Physics. Courses must include lab.

MAJOR REQUIREMENTS (30 hours)

COURSE	DESCRIPTION	HRS
MKTG 367	Consumer Behavior	3
MKTG 451	Marketing Policy and Strategy	3
MKTG 354	Professional Selling and Relationship Marketing	3
MKTG 525	Marketing Research	3
Marketing Major Electives- any 300 level or above Mktg courses not already required for the major*		12

* Students may elective to pursue an emphasis area in Digital Marketing, Marketing Analytics, Professional Sales, or Global Supply Chain Management within this 12 hour requirement.

B.B.A Core Requirements (45 hours)

COURSE	DESCRIPTION	HRS
ACCY 201	Accounting I	3
ACCY 202	Accounting II	3
BUS 250	Legal Environment of Business	3
BUS 271	Business Communication	3
BUS/ECON 230	Economic Statistics I	3
MKTG 351	Principles of Marketing	3
FIN 331	Principles of Finance	3
MGMT 371	Principles of Management	3
ECON/BUS 302	Economic Statistics II	3
MKTG 372	Intro to Operations and Supply Chain Management	3
MIS 309	Management Information Systems	3
MGMT 493	Management of strategic planning	3
300+ Elective	all 300 level or above graded courses, exclusions apply	3
300+ business elective	all 300 level or above 3 hour graded Accy, Bus, Econ, Ent, Fin, Mgmt, Mis, or Mktg courses, excludes all GB courses and Accy 300.	6

Electives (Approximately 10-12 Hours)

Electives to bring the total minimum number of hours to 120.

Sample Degreee Map

Bachelor of Business Adminstration in Marketing

(Effective 2023 - 120 Credit Hours)

Freshman Year

Sophomore Year

Junior Year

Senior Year

INFORMATION CONCERNING SCHOOL OF BUSINESS REQUIREMENTS:

• An overall 2.0 GPA or higher is required on all coursework applied toward the major and minor (if pursuing).
• An overall 2.0 GPA or higher is required in all business, accounting, and economics courses applied toward the B.B.A.
• An overall 2.0 GPA or higher is required for courses applied toward the degree.
• Refer to the School of Business Academics and Admissions section in the catalog for all rules associated with the B.B.A. degree, such as residency requirements.

INFORMATION CONCERNING GENERAL RULES, REGULATIONS AND MINIMUM REQUIREMENTS

• An overall 2.0 GPA or higher is required on all work attempted at UM, all college work attempted at any institution of higher learning (UM and transfer work), and all coursework submitted toward the degree
• At least 25% of the hours required for an undergraduate degree must be taken in residence, with at least 12 of the last 21 credit hours completed at UM.
• In addition, at least 30 semester hours of residence credit must be taken in the school or college recommending the degree.
• The limit on the acceptance of credit from a junior or community college is one-half the total requirements for a degree.