WWII era women in New Orleans, LA

Nashville, TN

Health Promotion and Storytelling

IMC 580

Dates: On campus May 30th – June 9th; in Nashville June 12th-16th; remote June 19th-26th, 2023*

Credit Hours: 3

Instructors: Dr. Amanda Bradshaw, Assistant Professor of Integrated Marketing Communication

Course Fee: $1,100 plus tuition

Application Deadline: April 6, 2023

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  • Learn to produce digital content that showcases multimedia storytelling
  • Engage in the decision-making process of working with an editorial group
  • Become familiar with best practices in health communication
  • Analyze current marketing, advertising, and initiatives in healthcare and determine how modifications could produce better results
  • Produce a full-length feature magazine based on health promotion efforts in Nashville

*Itinerary and class dates are subject to change. Please verify specific dates with instructor and confirm that the course has adequate enrollment to make before making travel arrangements.

Students will participate in two weeks of classes on the Oxford campus from May 30th-June 9th. Students will then make their way to Nashville for the second week of the course (June 12th-16th) and will be remote or hybrid (depending on role) for the final week of the course (June 19th-26th). The editorial board for the course magazine will be based in Oxford; other students can be remote for the final two weeks. The instructor will determine time and location for the Oxford meetings.

This course was created for journalism and IMC students interested in health promotions, magazines, and multimedia storytelling. Writing and rhetoric, marketing, and public health students may also be interested in the course. There are no prerequisites to enroll in IMC 580.

Students will make their own way to and from Nashville, TN. While in Nashville course-related ground transportation will be provided.

The Study USA program fee is $1,100 plus tuition. Included in the program fee are housing, site admissions, and select group meals. Excluded from the program fee are most meals, travel to and from Nashville, and personal spending money.

Study USA Scholarships

Deadline: Coincides with program deadline

Outreach Study USA Scholarship
The Outreach Study USA Scholarship supports student participation in Study USA courses. Scholarship awards range from $500 to $750 and are designed to help offset the additional expenses associated with academic travel.

Carolyn Ellis Staton Study USA Scholarship
The Carolyn Ellis Staton Study USA Scholarship was established to increase access to unique experiential learning programs. These scholarships will help to make engaging educational travel opportunities more accessible to students with financial need. Scholarship awards range from $250 to $750 and are designed to help offset the additional expenses associated with academic travel.