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Introduction to the Cruise Industry
Dr. Jim Taylor, Assistant Professor of Hospitality Management
August 2-12, 2010
Course Fee $1795
This course consists of an overview of the cruise industry and an examination of the components of a successful cruise company.
- Tour the ship’s facilities
- Attend lectures by the ship staff covering topics such as food and beverage service, entertainment, engineering, maintenance, and safety
- Learn about the motivations and customer attributes of cruise participants
- Explore the functions of the various departments within a cruise ship and the various agencies that support the cruise industry
- Develop an understanding of how the cruise industry is segmented by geography, customer demographics, and ship activities
- Learn how cruises are marketed and sold to individuals and groups.
Students will spend one night in New Orleans prior departing on a 5-day Western Caribbean cruise. Accommodations in New Orleans will be provided at an area hotel to be determined. Lodging on the cruise will be shared accommodations in interior staterooms.
This program is for Hospitality Management students and others interested the cruise industry and tourism.
The program dates are May August 2-12, with students traveling to New Orleans on August 6 before spending August 7-12 on a Carnival Cruise ship in the Western Caribbean.
Students will make their own travel arrangements to and from New Orleans. Students will meet at the New Orleans hotel by 6:00p.m. on August 6.
Program cost is $1795. Included in the cost are tuition, housing in New Orleans, a group dinner in New Orleans, 5-day cruise, all meals (excluding beverages) while on the cruise, and any tour fees. Excluded from the cost are the Study USA application fee, transportation to New Orleans, and personal spending money.