MKTG 354
PROFESSIONAL SELLING AND RELATIONSHIP MARKETING

INTRODUCTION

Marketing 354 is a study of (1) the fundamentals of communication theory and (2) the correct sales principles needed for a successful career in sales. The objectives of the course are to provide the beginning sales student with insight into the importance of communications in buyer-seller relations and to build a solid foundation of knowledge of sales principles and communications techniques.

This course offers three (3) hours of academic credit.

MID-COURSE TEST AND FINAL EXAMINATION

The student will take a Mid-Course Test and Final Examination at a physical location in a college or university setting. Detailed instructions and Mid-Course Test and Final Examination applications are included in the online syllabus.

TEXTBOOKS

The Ole Miss Bookstore currently stocks the textbooks needed for Independent Study courses. Click here to order textbooks online. Select the term, department, and course number. Select “I Study” for the section number. To order by phone, call 662-915-7137 and be sure to indicate that you are ordering textbooks for an Independent Study course.

To apply for the course, go here.

If you need assistance or have additional questions please email us at indstudy@olemiss.edu.