MKTG 353
INTRODUCTION TO ADVERTISING

INTRODUCTION

Marketing 353 is designed to give the business student a broad understanding of advertising and the role that it plays in modern and dynamic economy. The part that advertising plays in bringing about the mass distribution and a higher standard of living is especially emphasized.
A major portion of the course is devoted to a study of what is involved in creating effective advertising, what advertising is designed to accomplish, how these goals are attained, and what people and agencies are involved. In addition to acquiring knowledge of these areas, the student should attain a working knowledge of source of information needed in the field and have a better understanding of the basic vocabulary of the profession.

This course offers three (3) hours of academic credit.

MID-COURSE TEST AND FINAL EXAMINATION

The student will take a Mid-Course Test and Final Examination at a physical location in a college or university setting. Detailed instructions and Mid-Course Test and Final Examination applications are included in the online syllabus. Information regarding tests and procedures can be found in General Information.

TEXTBOOKS

The Ole Miss Bookstore currently stocks the textbooks needed for Independent Study courses. Click here to order textbooks online. Select the term, department, and course number. Select “I Study” for the section number. To order by phone, call 662-915-7137 and be sure to indicate that you are ordering textbooks for an Independent Study course.

To apply for the course, go here.

If you need assistance or have additional questions please email us at indstudy@olemiss.edu.