MKTG 351
MARKETING PRINCIPLES

INTRODUCTION

Marketing 351 is an introductory course, a so-called principles course. It is designed to make clear the broad concepts of marketing, to show the interrelationships of the major functions of marketing, and to give an understanding of the service marketing provides to the capitalistic free-enterprise system, which could not survive without it.

Every normal free adult buys or sells, if not both, nearly every day of his or her life. All persons consume goods and services that have been marketed. Thus not only does the subject of marketing have broad general interest, but also it has an immediate practical value to the individual. Every student, therefore, has an opportunity in this course to gain academic credit and more importantly to acquire knowledge which, if used with good judgment, can improve his or her economic and social standard of living.

This course offers three (3) hours of academic credit.

MID-COURSE TEST AND FINAL EXAMINATION

The student will take a Mid-Course Test and Final Examination at a physical location in a college or university setting. Detailed instructions and Mid-Course Test and Final Examination applications are included in the online syllabus.

INSTRUCTOR

Kathy Wachter

TEXTBOOKS

The Ole Miss Bookstore currently stocks the textbooks needed for Independent Study courses. Click here to order textbooks online. Select the term, department, and course number. Select “I Study” for the section number. To order by phone, call 662-915-7137 and be sure to indicate that you are ordering textbooks for an Independent Study course.

To apply for the course, go here.

If you need assistance or have additional questions please email us at indstudy@olemiss.edu.