Marketing
MKTG 351. MARKETING PRINCIPLES
Basic
principles and pratices of marketing -- This introductory
course provides an understanding of: the scope of marketing
and its environment, social responsibility and ethics in
marketing, the elements of the marketing mix -- product,
price, promotion, and distribution, how consumers make
decisions, and how to research and identify target markets.
Prerequisite: Junior Standing. (3) 20 lessons. Also offered as a CYBER course.
MKTG 353. INTRODUCTION TO ADVERTISING
Provides the
basic understanding of the principles and practices of the
advertising industry. Topics include: understanding
advertising's role in society; learning the structure of the
advertising agency and career paths; and studying how
advertising is planned, created, and implemented.
Prerequisite: "C" minimum required in MKTG 351. (3) 18
lessons. Also offered as a CYBER course. Note: No enrollments currently accepted.
MKTG 354. PROFESSIONAL SELLING AND RELATIONSHIP MARKETING
Presents
personal selling as a professional marketing activity.
Coverage includes effective selling methods and application
of selling theories to the modern marketing concept.
Prerequisite: "C" minimum required in MKTG 351. (3) 16
Lessons. Also offered as a CYBER course. Note: No enrollments currently accepted.
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