Concurrent Sessions
Session I: Tuesday, April 8, 10:00 – 10:50 a.m.
Room 2: Presenters: Cindy Adams and Dianna Rust (Middle Tennessee State University)
Evolution of a Peer Review Program for Online Course Development (DL/Online Strand)
This presentation describes the evolution of a Peer Review Program for online courses at Middle Tennessee State University. The presenters will discuss the Faculty Peer Assistant’s recruitment process, duties, and compensation. The Peer Review and Evaluation Form will also be shared. Participants will learn what strategies worked and will get a glimpse of the types of mentoring experiences offered.
Room 4: Presenter: Jo Alison Lobertini (East Tennessee State University)
Strategic Leadership—Not Just for the Big Dogs (Leadership/Management Strand)
Strategic leadership is usually viewed as a top-down, visionary, mystical “thing” that only presidents, provosts, and other big-dog types tap into. Actually, strategic leadership is a way of looking at and thinking about the future that must be developed by all employees of continuing education. It is a valuable skill that each of us, no matter our positions, must master as our profession positions for growth and works to keep continuing education at the forefront of higher education.
Room 5: Presenter: Kathleen McDermott (The University of Georgia Center for Continuing Education)
Engaging Youth Through the Arts: My Place at the Boys and Girls Club (Non-Credit/ Engagement Strand)
Almost 8,000 children who attend school in the Athens-Clarke County School District are children of working-poor families. Many of these youth are left to find their own after-school recreation. The purpose of this project was to expose disadvantaged Athens-area youth to arts education in an engaging, fun, and practical way. The project, “My Place at the Boys and Girls Club,” was an opportunity for at-risk youth to heighten their awareness of self, peers, and environment through applications in photography and journaling. This project was funded by grant monies received from the Office for Public Service and Outreach at The University of Georgia.
Room 6: Presenter: Nina Smith (The University of Alabama)
Providing Effective Programs and Services to Adult/Non- Traditional Students (Credit Strand)
The University of Alabama College of Continuing Studies has long recognized that adult students have unique needs and, over the past 103 years, has developed a comprehensive program and services to accommodate the needs of the non-traditional student which include development of degree programs in non-traditional formats and a full Student Service unit that is dedicated to providing admissions/readmissions assistance, academic counseling, scholarships, financial aid, and other student service needs. The development of effective quality programs and services for adult students was guided by The Six Principles of Effectiveness for Serving Adult Learners (CAEL, 2000). This presentation will focus on The Six Principles and how these principles shaped the Programs and Services provided for adult students by The University of Alabama College of Continuing Studies Grand and Golden in the eyes of adult and non-traditional learners by playing a creative game of “Jeopardy.”
Session II: Tuesday, April 8, 11:00 – 11:50 a.m.
Room 2: Presenter: William Thomas Walker (The University of Missouri—St. Louis)
Intersession: Could It Work for You? (Credit Strand)
Market research suggests that condensed format course offerings are in high demand by students. Faculty are somewhat dubious that condensed formats are educationally effective. Administrators are demanding that we capture increased market share. Learn how one CE unit seized the opportunity of a pilot winter intersession with significant success and made some friends in the process.
Room 4: Presenters: Mike Healy (The University of Georgia Center for Continuing Education)
Marketing and Program Planning: Negotiating Power AND Interests (Marketing Strand)
This presentation offers an emerging model, integrating marketing and educational program planning, with a focus on power and interests—the political dynamics of all stakeholders who are at (and not at) the planning table. Mike and Susan will take a fresh look at issues and strategies to successfully negotiate power and interests—ethically and democratically. This planning model places issues of power and whose interests are being served at the center of the process.
Room 5: Presenters: Stephen Stoffle (Emory University) and Jon Horn (JMH Consulting)
Outsourcing Program Management: An Innovative Contractor Model (Leadership/ Management Strand)
In an innovative move, Emory University outsourced the management of its professional education programs to a consulting agency. Working closely together, the two organizations increased the department’s revenue by almost 400% and the managed program’s revenue by over 1500%, leading to a fourth consecutive year of profitability after two years “in the red.” Hear from both a university and a contractor representative as they share their experiences and discuss the advantages, potential pitfalls, opportunities, and ongoing challenges of such a relationship.
Room 6: Presenters: Bill Duffy (The University of Tennessee-Martin) and Susan Elkins (Tennessee Technological University)
Continuing Education’s Economic Impact: The Value to Your State and Your Institution (Leadership Strand)
Does your administration really understand the value and impact of your unit to the institution? More importantly, do YOU understand? If not, you should—your job could depend on it. Attend this session to hear about how the Tennessee Alliance for Continuing Education (TACHE) and the University of Tennessee at Martin show the value and impact of continuing education (credit and non-credit) on the state of TN and the university.
Session III: Wednesday, April 9, 8:30 – 9:20 a.m.
Room 2: Presenter: Manon Pardue (Western Kentucky University)
Whatever Happened to Ward Cleaver? (Engagement Strand)
Fifty years ago, American watched “Leave It to Beaver,” a TV program about life and work. In 2007, we watched “24,” a program about a counter-terrorism unit. Entertainment and the workforce have been revolutionized. Due to development of technology, educators are challenged to develop programming addressing issues impacting the future workforce. This entertaining presentation introduces a model that assisted a community and state in addressing the lack of strong work ethic.
Room 4: Presenter: Nicole Foerschler (Emory University)
Consultative Selling: Building Relationships that Build the Bottom Line (Marketing Strand)
Does your department build deep, long-term corporate relationships through Consultative Selling? If not, perhaps you should! The Consultative Sales process is quite different from Transactional Sales in which the salesperson acts primarily as an “order taker.” In this session, you will learn to create a Consultative Sales Process to generate more powerful and profitable client relationships. We will explore how continuing education programs can qualify leads, perform needs analyses, and build a consultative process that generates a robust sales pipeline.
Room 5: Presenter: Jon Horn (JMH Consulting)
The Present and Future of Technology in Continuing Education (Leadership/Management Strand)
Every day we feel the impact of technology in our lives. As continuing education professionals, we rely upon technology to help with everything from marketing to program management. Technology moves fast, however, and many find it difficult to stay apprised of trends. This session defines and explains practical applications for several cutting-edge technologies in continuing education. Technologies discussed include Web 2.0 services like blogs, wikis, and RSS feeds, but also computer simulations, synchronous and asynchronous learning system, and customer relationship management systems.